Sydney-Based Earthie Shares Why They Use Permaset Aqua, and How They Strive to be a Truly Sustainable Brand
The fashion industry is one of the major industries with the largest negative impact on our environment today. Fast fashion has resulted in more products and bigger profits, but it has also caused worrying levels of water pollution, created tons of textile waste, and uses toxic chemicals to achieve different fabric prints and finishes.
One of the few clothing brands that are turning away from this negative production cycle and trying to create a more sustainable and environment-friendly business is Earthie. Earthie is a Sydney-based brand driven by a passion not just for sustainable fashion, but sustainability in all aspects of business. In a recent article, Earthie shared how our Permaset Aqua range of inks plays into their mission, and the many ways the brand is taking a stand for sustainability.
Sustainability In Every Aspect
Earthie’s choice to become a sustainable brand is apparent not only in their products, but in just about every aspect of their business. They analyse every aspect to consider their environmental and ethical impact, taking a more holistic approach to running a sustainable business. Here are some of the ways the brand is achieving their goal of becoming more sustainable:
- All their sourced garments are certified by the Fair Wear Foundation – The Fair Wear Foundation is a non-profit organisation that works with brands, manufacturers and governments to create a more ethical garment industry. They ensure that those working in the garment production industry are supported, empowered and given all the rights of safe and fair employment. This means that brands like Earthie won’t compromise value for the sake of sourcing cheaper items or labour, and every single garment they create is ethically-made.
- All of Earthie’s garments are made with 100% organic cotton, with Global Organic Textile Standard (GOTS) certification. This certification means that Earthie’s products are made of cotton that has been produced following environmentally and socially responsible practices from start to finish. Plus– nothing feels quite as nice as pure organic cotton!
- Their postage bags and swing tags are also friendlier to the environment – When thinking of sustainability, Earthie didn’t stop at just their products. They also thought about how their products are presented and delivered. They partnered with The Better Packaging Co. to package their products in 100% biodegradable and compostable postage bags. They also created their swing tags out of 100% post-consumer recycled cardboard.
- They support environmental foundations – With each shirt sold Earthie donates $1 to either Sea Shepherd Australia or the Australian Conservation Foundation, organisations that are working to create a better future for the planet.
Permaset: The Best Choice for Sustainable Printing
Of course, in order to create their amazing prints Earthie uses the best inks for sustainable printing: Permaset Aqua. These water-based screen printing inks are formulated free from harmful ozone-depleting chemicals such as CFCs or HCFCs. They’re also free from aromatic hydrocarbons, volatile solvents, PVC resin or pthalate plasticiser. When cleaning them off, there’s no need to use chemical solvents, just water. They’re so safe that you can use them to print on underwear, swimwear and even baby clothes.
Their eco-friendliness are by no means the only thing that’s great about these inks. Water-based as they are, they are still able to deliver impeccable colour and coverage, with a soft feel that makes for ultra comfortable printed garments. If like Earthie you’re thinking of making your printing business more sustainable, Permaset Aqua is the best choice for you.