Starting a Custom Fabric Printing Business from Scratch: A Simple, 7-Step Plan

by Wendy Croxford

in Latest News

5 Sep 2014  | 0 Comments

Starting a business requires dedication. But it doesn’t have to be boring or complicated. In fact, as long as you have the desire and a good guide on what to do, you should be able to start setting up your own company.

If you’ve been thinking about pursuing your passion and creating a custom fabric printing shop, then here’s a great guide you can follow.

Research and Create a Business Plan

Before anything, answer the following questions:

  • What type of products will you offer?
  • How much is your capital?
  • Who is your target demographic?
  • Do you want to sell online? Or build a bricks & mortar shop?

There are plenty of other questions you need to answer before you even start creating your products, but these are the crucial ones. In the custom fabric printing world, there are a multitude of goods you could offer. From printed caps, customised t-shirts, even printed wallpaper or textile fabrics; these are all possible items you could sell.

Also, setting aside a capital for the project is vital, as well as knowing which market you want to target. It’s a good idea to draft a business plan and include as many details as possible. The more specific it is, the easier it will be to envision your plans and achieve your goals.

Test and Perfect Your Product

Let’s say you decide to take up t-shirt printing. It’s important to develop unique designs unlike those already in the market. Apart from that, you also need to figure out what kinds of textile inks you would like to use. Depending on the type of fabric you are printing on or the effect you would like to achieve, water-based inks are generally favoured because they are environmentally friendly and they leave the fabric soft instead of leaving a hard, plastic feel. You can also use the fact that you print with this eco-friendly ink as a selling point when you advertise or market your item. It’s a great way to set your business apart from the competition.

If you are thinking of printing items in bulk, you can start establishing a relationship with manufacturers and suppliers for the raw materials you need. For instance, here at Colormaker Industries, we work with a variety of printing businesses that need big batches of our eco-friendly ink at any given time. We supply them these inks so they can produce their products and in turn, provide excellent service to their customers.

Market Your Items

Marketing is as important as crafting a good product that people want to buy. You have to let your target audience know your business exists. Highlight the benefits of buying your item versus that of the competition. You can also hit the books or enrol in a marketing class if you feel your knowledge about the subject is insufficient.

Learn to Keep Track of Expenses

Proper bookkeeping is crucial in any company. It’s the only way you’ll know whether you are profiting from your endeavours. Invest in a class, purchase accounting software or simply hire a good bookkeeper if you don’t feel confident enough to do it yourself.

Set up a Proper Inventory

Regardless of the type of fabric printing business you want to indulge in and where you want to sell, have enough inventory so you can fill possible demand in short notice. For instance, if you plan to sell by consignment, a retailer might request for a dozen or so pieces for display. This is also important if you plan to sell your wares in a pop-up shop setting like flea markets and bazaars.

Don’t Quit Your Day Job (Yet)

It’s a good idea to keep your day job while starting out in business. However, once you begin to generate a good income stream (enough to sustain you) then look into the possibility of concentrating on the business full time.

Always Network

This a great way to meet like-minded people. Be inspired by them as well as share ideas. Join crafting groups or create one of your own; and don’t forget to make yourself visible to the community.

Starting a company is an exciting and rewarding process. Whatever type of fabric printing company you would like to start, keep an open mind. Be willing to learn and follow these general steps. They will help you get started in the world of business.

At Colormaker Industries, we always encourage self-starters and are proud to offer our products to help any small or big company grow. We’ve been in the industry since 1958, developing various products including our innovative Permaset Aqua, Permaprint Premium, and Permatone  water-based textile screen printing inks, the latter is approved by the Soil Association of the UK (GOTS) for non-organic inputs for use in textile printing.

Every single one of our products is manufactured and developed in our facility here in Sydney. We implement high standards of quality and provide nationwide as well as worldwide distribution.

Call us today at +61 (2) 9939 7977. You can also email us at [email protected] for enquiries and questions.

We are here to help make your business a colourful success.


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